Ian Chapman-Banks; General manager-marketing for mobile devices in North Asia, Motorola.(Special Report: Global Marketers) From: Advertising Age | Date: November 20, 2006| Author: | COPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright information

Byline: normandy madden

The challenge Ian Chapman-Banks faced in China when he arrived at Motorola in May 2005 was painfully clear.

Motorola once controlled half of China's handset market, but by early last year it trailed Nokia and was barely keeping pace with Asian brands such as Samsung, Sony, TCL and Bird.

Motorola was the preferred brand only among consumers older than 55 and was shunned by young, urban Chinese who establish trends and who are the big spenders on extras such as downloading ringtones.

Motorola turned to Mr. Chapman-Banks, who's comfortable ...

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