Top O.J. brands juice up marketing; Tropicana, Minute Maid justify jacked-up prices after bad growing season.(Tropicana Products Inc.) From: Advertising Age | Date: December 4, 2006| Author: | COPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright information

Byline: STEPHANIE THOMPSON

sthompson@crain.com

Consumers confronted by high orange-juice prices in the coming year will be paying for more than a bad growing season. They'll be paying for more marketing as Minute Maid and Tropicana boost budgets to convince consumers to keep drinking higher-priced juice.

With the poor harvest in Florida this year, PepsiCo's leading Tropicana brand and Coca-Cola's Minute Maid both have begun taking price increases that by early next year will mean register rings as much as 20% higher than they have been over the past five years. With ...

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