Gulf Oil: spanning the Gulf.(BRAND UPDATE)(Company overview) From: National Petroleum News | Date: February 1, 2008| Author: | COPYRIGHT 2008 Adams Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright information

GULF OIL REMAINS ONE OF THE INDUSTRY'S HISTORIC brands, and it is currently a brand that is undergoing an invigorating repositioning.

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Gulf can trace its roots back to 1901 and claims (with some debate) the first drive-in service station as one of many notable accomplishments in the early years of gasoline retailing. However, its prominence as a leading integrated oil company had begun to slip by the early 1980s, and the corporate raiding phenomenon of the era saw the company essentially broken up with many of its domestic operations assumed by ...

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