NFT market study: hardwood gets a warm embrace: our exclusive survey says retailers expect wood flooring to continue its steady growth. And they remind manufacturers that price and quality are far more important than a brand's reputation, its marketing clout or any sales incentives offered.

From: National Floor Trends | Date: April 1, 2007| Author: | Copyright information

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After all these years it seems hardwood flooring is finally getting the recognition it deserves. Increasingly, consumers are coming to fully appreciate that the benefits of wood flooring go beyond the aesthetic. Environmental concerns, long-term value and easy maintenance have all added to the appeal. At the same time, the category is being advanced by the addition of exotic species, new plank widths and glueless installation.

The upbeat assessment is confirmed by a new NFT wood market study that asked retailers about the category's performance, ...

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