ABACUS MERGER PAVES WAY FOR REACHING NET: DOUBLECLICK LINK IS LATEST IN SPATE OF DEALS FOR RESEARCHER. From: Advertising Age | Date: June 21, 1999| Author: Krol, Carol | COPYRIGHT 1999 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Abacus direct corp. is soon to be a name of the past, but the series of deals the direct marketing research company just completed guarantees its database, the basis of its $47 million business, will continue to thrive.

Online ad network DoubleClick and Abacus last week agreed to a $1 billion merger through a stock-for-stock transaction. The combined company will use the DoubleClick name.

Broomfield, Colo.-based Abacus manages customer databases of most cat...