hype

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hype1 / hīp/ inf. • n. extravagant or intensive publicity or promotion: she relied on hype and headlines to stoke up interest in her music. ∎  a deception carried out for the sake of publicity.• v. [tr.] promote or publicize (a product or idea) intensively, often exaggerating its importance or benefits: an industry quick to hype its products.hype2 inf. • n. a hypodermic needle or injection. ∎  a drug addict.• v. [tr.] (usu. be hyped up) stimulate or excite (someone): I was hyped up because I wanted to do well.

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