folksy

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folk·sy / ˈfōksē/ • adj. (-si·er, -si·est) having the characteristics of traditional culture and customs, esp. in a contrived or artificial way: the shop's folksy, small-town image. ∎  (of a person) informal and unpretentious: his tireless energy and folksy oratory were much in demand at constituency lunches.DERIVATIVES: folk·si·ness / -sēnis/ n.

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