promote
pro·mote / prəˈmōt/ • v. [tr.] 1. further the progress of (something, esp. a cause, venture, or aim); support or actively encourage: some regulation is still required to promote competition. ∎ give publicity to (a product, organization, or venture) so as to increase sales or public awareness: they are using famous personalities to promote the library nationally. ∎ Chem. act as a promoter of (a catalyst).2. (often be promoted) advance or raise (someone) to a higher position or rank: she was promoted to general manager. ∎ transfer (a sports team) to a higher division of a league: they were promoted from the Third Division last season. ∎ Chess exchange (a pawn) for a more powerful piece of the same color, typically a queen, as part of the move in which it reaches the opponent's end of the board. ∎ Bridge enable (a relatively low card) to win a trick by playing off the higher ones first.DERIVATIVES: pro·mot·a·bil·i·ty / prəˌmōtəˈbilətē/ n.pro·mot·a·ble adj.pro·mo·tive / -tiv/ adj.ORIGIN: late Middle English: from Latin promot- ‘moved forward,’ from the verb promovere, from pro- ‘forward, onward’ + movere ‘to move.’