DAGMAR
oxford
views updated Jun 27 2018DAGMAR (ˈdægmɑː) Commerce defining advertising goals for measured advertising results
The Oxford Dictionary of Abbreviations FRAN ALEXANDER , PETER BLAIR , JOHN DAINTITH , ALICE GRANDISON , VALERIE ILLINGWORTH , ELIZABETH MARTIN , ANNE STIBBS , JUDY PEARSALL , and SARA TULLOCH