Gottschall, Edward M(aurice)
GOTTSCHALL, Edward M(aurice)
GOTTSCHALL, Edward M(aurice). American, b. 1915. Genres: Advertising/Public relations, Art/Art history, Communications/Media, Technology, Illustrations. Career: Colton Press, New York City, managing editor of Graphic Arts Production Yearbook, 1937-51; Art Direction, New York City, editor, 1952-69; American Institute of Graphic Arts, New York City, executive director, 1969-75; International Typeface Corp., New York City, executive vice president, 1975-86, vice chairman, 1986-89, editorial consultant, 1990-98. Popular Merchandising Co., senior editor, 1964-67; copublisher and editorial director, editor, U&lc, 1981-90, Advertising Trade Publications, Inc, 1967-69; Design Processing International, Inc., vice president, 1977-85. Lecturer, Pratt Institute, 1947-64, and New York University, 1955-64. Publications: (with F.C. Rodewald) Commercial Art as a Business, rev. ed., 1960, 2nd rev. ed., 1971; Graphic Communication '80s, 1981; Typographic Communications Today, 1989.