STONE, Merlin (David)

STONE, Merlin (David). British, b. 1948. Genres: Economics, Information science/Computers, Marketing. Career: Esmee Fairbairn Research Scholar, University of Sussex, 1970-72; Lecturer, Dept. of Management Sciences, Institute of Science and Technology, University of Manchester, 1972-75; Product Manager and Market Analyst, Iscar Ltd., Israel, 1977-78; Course Coordinator, Jerusalem Institute of Management, 1978-79; Business Planning Manager, Rank Xerox, 1980-83; Lecturer in Marketing, Henley Management College, 1983-86; Managing Director, Taba Midas Ltd., 1985-90; Kingston University, Dean, Faculty of Human Sciences, 1991-93; Visiting Professor, 1993-; Professor and Director of APEX Centre, 1989-93, Sr. Lecturer, School of Economics and Politics, 1975-77, and School of Management Education, 1979-80; Partner, QCI Ltd, Management Consultants, 1993-; Director, Swallow Information Systems and Consultancy Ltd, 1995-; Director, Customer Foresight Ltd, 1995-; Senior Research Fellow, Surrey European Management School, University of Surrey, 1995. Publications: Product Planning, 1976; Marketing and Economics, 1980; (with H. MacArthur) How to Market Computers and Office Systems, 1984; (with A. Wild) Field Service Management, 1985; (with R. Shaw) Database Marketing, 1988; (with P. Mounsey) Managing Direct Marketing, 1990; (with A. Thomson and C. Wheeler) Tele- manage Your Customers, 1990; Leisure Service Marketing, 1990; (with L. Young) Competitive Customer Care, 1992; (with H. MacArthur) How to Market Computers and I.T., 1994; (with D. Davies and A. Bond) Direct Hit, 1995; (with N. Woodcock) Relationship Marketing, 1995. Address: SeMS, University of Surrey, Guilford, Surrey GU2 7XH, England.