Jaffe, Azriela 1960(?)-

PERSONAL:

Born c. 1960; married; husband an accountant; children: three. Education: Earned B.S.W. and M.B.A.

ADDRESSES:

Home—Highland Park, NJ. Office—Anchored Dreams, 1301 Drier Pl., Highland Park, NJ 08904.

CAREER:

Critical Link, Bausman, PA, former founder, writer, trainer, and motivational speaker; Anchored Dreams, Highland Park, NJ, founder; Ka-Ching (Internet Web site), family relationships expert; has also worked as a human resources director, management trainer, and policy-maker for service companies in New England. Publisher and editor of Internet newsletters, including The Best Ideas in Business, BFI Business Filings, Entrepreneurial Couples Success Letter, and Keeping in Touch.

WRITINGS:

Honey, I Want to Start My Own Business: A Planning Guide for Couples, foreword by John Gray, HarperBusiness (New York, NY), 1996.

Let's Go into Business Together: 8 Secrets to Successful Business Partnering, Avon Books (New York, NY), 1998, revised edition, Career Press (Franklin Lake, NJ), 2001.

Starting from "No": Ten Strategies to Overcome Your Fear of Rejection and Succeed in Business, Dearborn (Chicago, IL), 1999.

Create Your Own Luck: 8 Principles of Attracting Good Fortune in Life, Love, and Work, Adams Media (Holbrook, MA), 2000.

(Compiler) Heartwarmers: Award-winning Stories of Love, Courage, and Inspiration, Adams Media (Holbrook, MA), 2000.

Two Jews Can Still Be a Mixed Marriage: Reconciling Differences over Judaism in Your Marriage, foreword by Alan Ullman, Career Press (Franklin Lakes, NJ), 2000.

(With Bill Lane) The Complete Idiot's Guide to Flying and Gliding, Alpha Books (Indianapolis, IN), 2000.

(With Steven Strauss) The Complete Idiot's Guide to Beating Debt, Alpha Books (Indianapolis, IN), 2000, 2nd edition, 2003.

Heartwarmers of Love: Award Winning Stories of Love, Romance, Friends, and Family, Adams Media (Holbrook, MA), 2001.

(Compiler and editor) Heartwarmers of Spirit: Triumphs over Life's Challenges, Adams Media (Holbrook, MA), 2002.

Permission to Prosper: What Working Wives Crave from Their Husbands—and How to Get It, Prima Publishing (Roseville, CA), 2002.

What Do You Mean, You Can't Eat in My Home? A Guide to How Newly Observant Jews and Their Less-Observant Relatives Can Still Get Along, Schocken Books (New York, NY), 2005.

Author of "Advice from A-Z," a nationally syndicated column; former columnist for Fortune Small Business.

SIDELIGHTS:

An advice columnist and book author, Azriela Jaffe focuses primarily on emotional, interpersonal, marital, and family concerns, especially in relation to religion, business, and entrepreneurship. In her first book, Honey, I Want to Start My Own Business: A Planning Guide for Couples, the author discusses how starting a business can impact a person's family, and she provides guidelines for protecting family relationships when one or both of the marriage partners is an entrepreneur. Jaffe includes advice on developing a "family plan"—much like a business plan that will help the family get through difficult times—and self-tests and various exercises to help develop such a plan. Sharon Nelton, writing in the Nation's Business, remarked: "The beauty of this book is in the specifics." Nelton added that Honey, I Want to Start My Own Business is "also useful for new or longtime business owners who can use some help in creating more harmony and mutual support between family and business." Booklist contributor Barbara Jacobs praised the author's numerous examples of real-life couples and pointed out that Jaffe's "wisdom is based on both experience and research."

With her Create Your Own Luck: 8 Principles of Attracting Good Fortune in Life, Love, and Work, Jaffe addresses the issue of how an individual's personal traits can help improve their lives and bring better "luck" in the process. A Publishers Weekly contributor referred to the book as "cheerfully optimistic." In another book, Two Jews Can Still Be a Mixed Marriage: Reconciling Differences over Judaism in Your Marriage, the author explores how to make a marriage better between two people of the Jewish faith who may have different outlooks. A Publishers Weekly contributor observed that the author "highlights some of the most prevalent marital conflicts" that can arise in a Jewish marriage.

Permission to Prosper: What Working Wives Crave from Their Husbands—and How to Get It is a relationship self-help book for the working woman. Here, Jaffe focuses on such topics as different ways husbands resist interdependence in a marriage, work-and home-life burnout, and dividing household chores. Barbara Jacobs commented in Booklist that the book contains "no double talk; just plenty of wisdom." A Publishers Weekly contributor felt that the author "offers commonsense advice on how to motivate unproductive husbands."

Jaffe addresses families whose members have different degrees of commitment to their Jewish faith in her book What Do You Mean, You Can't Eat in My Home? A Guide to How Newly Observant Jews and Their Less-Observant Relatives Can Still Get Along. Jaffe, who closely follows Jewish orthodoxy rules such as dietary laws and marriage customs, provides numerous suggestions to help family members understand each other, especially when certain Jewish customs prevent orthodox Jews from doing things such as attending family functions. Booklist contributor Stephanie Zvirin called the book a "readable, realistic guide."

BIOGRAPHICAL AND CRITICAL SOURCES:

PERIODICALS

American Intelligence Wire, January 15, 2007, Doug Ferguson, "Confessions of Dynamic Duos: Running a Business with Your Spouse."

Black Enterprise, October, 1999, Korey A. Wilson, review of Starting from "No": Ten Strategies to Overcome Your Fear of Rejection and Succeed in Business, p. 227.

Booklist, July, 1996, Barbara Jacobs, review of Honey, I Want to Start My Own Business: A Planning Guide for Couples, p. 1787; December 1, 2002, Barbara Jacobs, review of Permission to Prosper: What Working Wives Crave from Their Husbands—and How to Get It, p. 633; September 25, 2000, Stephanie Zvirin, review of What Do You Mean, You Can't Eat in My Home? A Guide to How Newly Observant Jews and Their Less-Observant Relatives Can Still Get Along, p. 106.

Library Journal, August, 1996, Susan Awe, review of Honey, I Want to Start My Own Business, pp. 85-86; March 15, 2000, Marcia G. Welsh, review of Two Jews Can Still Be a Mixed Marriage: Reconciling Differences over Judaism in Your Marriage, p. 88.

Nation's Business, August, 1996, Sharon Nelton, review of Honey, I Want to Start My Own Business, p. 56.

Parenting, March, 1998, Pam Kruger, interview of Azriela Jaffe.

Publishers Weekly, March 27, 2000, Jana Reiss, review of Two Jews Can Still Be a Mixed Marriage, p. S20; September 25, 2000, review of Create Your Own Luck: 8 Principles of Attracting Good Fortune in Life, Love, and Work, p. 106; September 30, 2002, review of Permission to Prosper, p. 58; June 27, 2005, review of What Do You Mean, You Can't Eat in My Home?, p. 56.

Reading Eagle (Reading, PA), April 2, 2004, "Business Columnist Speaks to Women's Network."

ONLINE

Anchored Dreams Web site,http://www.isquare.com/crlink.htm (April 18, 2007).

Ann Online,http://www.annonline.com/ (October 3, 2004), audio interview of Azriela Jaffe.

Business Week Online,http://www.businessweek.com/ (April 18, 2007), brief profile of Azriela Jaffe; "Dealing with Conflicts at Home," interview with Jaffe.

Commitment.com,http://www.committment.com/ (May 27, 2003), interview of Azriela Jaffe.

Tuff Femme: Strong Minded, Strong Bodies, and Strong Spirited Women,http://www.tufffemme.com/ (November 30, 1999), interview of Azriela Jaffe.