Jones, John Philip 1930–

PERSONAL: Born July 3, 1930, in Caernarvon, Wales; immigrated to United States; naturalized U.S. citizen; son of John Philip (a banker) and Doris (a homemaker) Jones; married Wendy Maudlayne Hoblyn (a homemaker), October 4, 1958; children: Sarah Henrietta Hoblyn, John Philip Alexander Hoblyn. Ethnicity: "Caucasian." Education: Trinity Hall, Cambridge, B.A. (with honors), 1953, M.A., 1957. Politics: Conservative. Religion: Episcopalian.

ADDRESSES: Home—Syracuse, NY. Office—Newhouse School of Public Communications, Syracuse University, Syracuse, NY 13244; fax: 315-445-5621. E-mail—[email protected].

CAREER: British Market Research Bureau, London, England, research officer, 1953–55; Colman, Prentis & Varley (advertising company), London, account executive, 1955–57; J. Walter Thompson Co. (advertising agency), account executive in London, 1957–65, account director in Amsterdam, Netherlands, 1965–67, in Copenhagen, Denmark, 1967–72, and in London, 1972–80; Syracuse University, Syracuse, NY, professor of advertising, 1981–, department chair, Newhouse School of Public Communications, 1983–90. RGC Consulting Corp., Syracuse, president, 1986–. Military service: Royal Air Force, 1949–50. British Army, member of Territorial Army, 1954–66, and Royal Army Reserve of Officers, 1966–; present rank, lieutenant.

MEMBER: American Academy of Advertising, Royal Over-seas League, Honourable Artillery Company, Confrerie des Chevaliers du Tastevin, Oxford and Cambridge University Club.

WRITINGS:

The Great Gray Spire, St. Paul's Episcopal Cathedral (Syracuse, NY), 1985.

What's in a Name? Advertising and the Concept of Brands, Lexington Books (Lexington, MA), 1986, new edition (with Jan S. Slater), M.E. Sharpe (Armonk, NY), 2003.

Does It Pay to Advertise? Cases Illustrating Successful Brand Advertising, Lexington Books (Lexingon, MA), 1989.

How Much Is Enough? Getting The Most from Your Advertising Dollar, Lexington Books (Lexington, MA), 1992.

When Ads Work: New Proof that Advertising Triggers Sales, Lexington Books (Lexington, MA), 1995.

Behind Powerful Brands: From Strategy to Campaign, McGraw-Hill (New York, NY), 2000.

The Ultimate Secrets of Advertising, Sage Publications (Thousand Oaks, CA), 2002.

Fables, Fashions, and Facts about Advertising: A Study of 28 Enduring Myths, Sage Publications (Thousand Oaks, CA), 2004.

How to Turn Advertising Expenses into Investments, Pearson Education (Singapore), 2005.

Contributor of about seventy articles to various periodicals, including New York Times and Harvard Business Review.

EDITOR

How Advertising Works: The Role of Research, Sage Publications (Thousand Oaks, CA), 1998.

How to Use Advertising to Build Strong Brands, Sage Publications (Thousand Oaks, CA), 1999.

The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications, Sage Publications (Thousand Oaks, CA), 1999.

Advertising Organizations and Publications: A Resource Guide, Sage Publications (Thousand Oaks, CA), 2000.

International Advertising: Realities and Myths, Sage Publications (Thousand Oaks, CA), 2000.

Editor, Syracuse Scholar: Inter-disciplinary Journal of Ideas, 1986–89; guest editor of special U.S. edition, International Journal of Advertising, 1987.

SIDELIGHTS: John Philip Jones once told CA: "I am a student of the effects of advertising on society. I believe strongly that these can only be studied empirically, not theoretically. In other words, the only acceptable theories are those that are rooted in experience, and they must constantly be reevaluated by the test of experience."