MELOAN, Taylor W(ells) 1919-2002

OBITUARY NOTICE—See index for CA sketch: Born July 31, 1919, in St. Louis, MO; died of respiratory complications from cancer November 4, 2002, in Lake Forest, CA. Educator and author. Meloan was a marketing professor and former dean of the University of Southern California's Marshall School of Business. Even before receiving his degrees, Meloan worked as an advertising manager and as a sales promotion supervisor for a tobacco company. After serving as a merchant marine during World War II, he received his B.S. from St. Louis University in 1949, his M.B.A. from Washington University, St. Louis in 1950, and his D.B.A. from Indiana University in 1953. During the 1950s he was a professor of marketing at the University of Oklahoma and at Indiana University at Bloomington. In 1959 he joined the faculty at the University of Southern California, where he spent the remainder of his career. Beginning as a marketing professor, he became chair of the marketing department from 1959 to 1969, interim dean of the school of business administration for the next two years, and associate vice president for academic administration and research from 1971 to 1981. After serving as an administrator, he went back to teaching until 1997, becoming Distinguished Emeritus Professor of Marketing. He was also honored in 1987 by the American Marketing Association with a leadership award. Meloan was the author of several business and marketing books, including New Career Opportunities (1978), Innovation Strategy and Management (1979), Direct Marketing: Vehicle for Department Store Expansion (1984), Preparing the Exporting Entrepreneur (1986), The New Competition: Dilemma of Department Stores in the 1980s (1987), and Franchise Marketing: A Retrospective and Prospective View of a Contractual Vertical Marketing System (1988).

OBITUARIES AND OTHER SOURCES:

periodicals

Los Angeles Times, November 10, 2002, p. B18.

online

Marshall School of Business Web site,http://www.marshall.usc.edu/ (March 13, 2003).