Stone, Dawna 1969(?)-

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Stone, Dawna 1969(?)-

PERSONAL:

Born c. 1969; married Matt Dieter; children: Kaelie Joyce. Education: University of California, Berkeley, B.S., 1990; University of California, Los Angeles, M.B.A., 1995.

ADDRESSES:

Home—St. Petersburg, FL. Office—Her Sports Corporate Headquarters, 1499 Beach Dr., S.E., Ste. B, St. Petersburg, FL 33701; fax: 727-824-0859.

CAREER:

Publisher and financial consultant. Morgan Stanley, New York, NY, and San Francisco, CA, financial analyst, 1991-93; Deloitte Consulting Group, Los Angeles, CA, strategy consultant and manager, 1995-99; PR*Nutrition, San Diego, CA, president and general manager, 1999-2000; Active Sports Network, La Jolla, CA, senior vice president, 2000-01; MarineMax, Inc., Clearwater, FL, chief marketing officer, 2001-03; Her Sports, St. Petersburg, FL, president, publisher, and founder, 2003—. Presenter of a monthly healthy living segment on Good Day Tampa Bay; candidate on The Apprentice: Martha Stewart.

AWARDS, HONORS:

Charlie Award, 2004, for Her Sports, for best new magazine.

WRITINGS:

(With husband, Matt Dieter) Winning Nice: How to Succeed in Business and Life without Waging War, Center Street (New York, NY), 2007.

Contributor to periodicals, including Businessweek.com, Folio, Florida Trend, TV Guide, CitiLife, Bliss, Industry Magazine, People, and Forbes.

SIDELIGHTS:

Dawna Stone is an American publisher and financial consultant. After growing up in California, she earned a bachelor of science degree from the University of California, Berkeley, in 1990. She later earned a master of business administration degree from the University of California, Los Angeles in 1995.

Stone entered the corporate world shortly after finishing her undergraduate studies. She worked between New York City and San Francisco for Morgan Stanley as a financial analyst from 1991 to 1993. After finishing her master's degree, she remained in Los Angeles and began working for Deloitte Consulting Group as a strategy consultant and manager from 1995 until 1999. At that point she relocated to San Diego, where she served as president and general manager from 1999 to 2000 with PR*Nutrition. She then worked for Active Sports Network in La Jolla, California, for a year as its senior vice president.

In 2001 Stone moved across the country, settling in Pinellas County, Florida. She worked as the chief marketing officer at MarineMax, Inc. in Clearwater until 2003. At that point she founded a sports magazine called Her Sports. Based in St. Petersburg, Florida, Stone serves as the magazine's president and publisher. After her move to Florida, she began presenting monthly television segments on healthy living on Good Day Tampa Bay. She was also a contest winner on the television show The Apprentice: Martha Stewart in 2005.

Stone has contributed to a number of periodicals, including Businessweek.com, Folio, Florida Trend, TV Guide, CitiLife, Bliss, Industry Magazine, People, and Forbes. She published her first book, Winning Nice: How to Succeed in Business and Life without Waging War, in 2007 with her husband, Matt Dieter. The book approaches the business world not from an aggressive stance, but rather, by suggesting that niceties, courteous relations, and playing fair are the best way to succeed. Stone and Dieter include like-minded advice from notable authors, including Dale Carnegie, W. Clement Stone, Lou Gerstner, and Jack Welch. Stone suggests seven basic principles to apply in life and provides a list of eight soundly proven activities adherents should follow each day.

Booklist contributor Barbara Jacobs commented that Stone's life experiences, chapter summaries, and question-and-answer sessions, "plus a variety of anecdotal and fact-based sidebars will boost any reader's spirit—and determination." A contributor to Publishers Weekly found the account to be "always upbeat." The same contributor remarked that Stone and Dieter counter "the reigning notion that business success is a matter of crushing or being crushed."