Encyclopedias, Almanacs, Transcripts, and Maps
- Siskel and Ebert
- Sister Souljah (1964—)
- Sitcom
- Skaggs, Ricky (1954—)
- Skateboarding
- Skelton, Red (1913-1997)
- Skidoo
- Skyscrapers
- Slaney, Mary Decker (1958—)
- Slasher Movies
- Sly and the Family Stone
- Smith, Bessie (1894-1937)
- Smith, Dean (1931—)
- Smith, Kate (1907-1986)
- Smith, Patti (1946—)
- Smits, Jimmy (1945—)
- Snoop Doggy Dogg (1971—)
- Snow White and the Seven Dwarfs
- Social Change and the Media
- Social Cognitive Theory and Media Effects