rheology
rhe·ol·o·gy / rēˈäləjē/ • n. the branch of physics that deals with the deformation and flow of matter, esp. the non-Newtonian flow of liquids and the plastic flow of solids.DERIVATIVES: rhe·o·log·i·cal / ˌrēəˈläjikəl/ adj.rhe·ol·o·gist / -jist/ n.
rheology
rheology
rheology Study of deformation and flow of materials; in food technology it involves plasticity of fats, doughs, milk curd, etc. It provides a scientific basis for subjective measurements such as mouth feel, spreadability, pourability.
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