Awareness

Awareness is a holistic health and New Age networking periodical based in Orange County, California. It primarily serves the greater Los Angeles area, but includes a special section devoted to the San Diego area. Based primarily around health concerns, it has adopted the format pioneered by Common Ground, the original New Age networking magazine based in San Francisco.

Awareness, subtitled "A Guide to Healthy Living for the New Millennium," unites an interest in preventive medicine, proper diets, alternative healing methods, and natural remedies. Each issue carries a set of short articles and columns that explore the use of foods and herbs to build and keep a healthy body, various energy-based healing techniques such as qigong and acupuncture, and different forms of New Age counseling. While clearly emphasizing holistic health concerns, the articles also reach out to cover paranormal experiences and New Age spirituality.

Awareness, distributed free throughout Southern California, is built around its advertisements. Each issue carries a "Resource Directory" of different groups and health and counseling practitioners, supplemented by numerous display ads. While each issue carries several lengthy feature articles, most articles are slightly veiled advertisements, detailing current services and events, and drawing upon publicity material from the sponsoring group. There is also a column reviewing recently published books, CDs, and videos, the content also largely drawn from publicity material and each item including information for ordering the item.

Awareness appears bimonthly. It is published at 7441 Garden Grove Blvd., Ste. C, Garden Grove, CA 92841. Website: http://www.awarenessmag.com/.

Sources:

Awareness. Garden Grove, Calif., n.d.

Awareness. http://www.awarenessmag.com/. March 23, 2000.