Bertram, Elsie (1912–2003)

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Bertram, Elsie (1912–2003)

English entrepreneur. Born Elsie Hacking, June 6, 1912, in Co. Durham, England; died Oct 26, 2003, in England; m. Edward Bertram (salesman), 1935 (died 1987); children: Christopher "Kip" Bertram and Nigel Bertram.

Though never a reader, revolutionized book distribution in the UK; because of the inefficient distribution service from publishers to booksellers in 1960s, established the highly successful Bertram Books to take on wholesale distribution throughout the nation. Awarded MBE (1987).

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