Yva (1900–1942)
Yva (1900–1942)
German photographer. Name variations: Else Simon; Elsa Simon; Else Neuländer-Simon. Born Else Ernestine Neuländer, Jan 26, 1900, in Berlin, Germany, of Jewish parents; died in the Majdanek concentration camp during WWII (death date uncertain); m. Alfred Simon (Jewish).
Ran a photo studio in Berlin (1925–38), specializing in advertising; did fashion shoots for large publishing houses and reaped worldwide attention; with the rise of the Nazis, was banned from practising her profession; deported to concentration camp with husband (1942). Helmut Newton apprenticed with her.
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Yva (1900–1942)