Lauterborn, Robert F.
LAUTERBORN, Robert F.
LAUTERBORN, Robert F. American, b. 1936. Genres: Marketing, Advertising/Public relations. Career: Syracuse Herald Journal, Syracuse, NY, advertising sales representative, 1957-60; General Electric Co., worked in marketing and corporate communications, 1960-76; International Paper, NYC, director of marketing communications and corporate advertising, 1976-86; University of North Carolina at Chapel Hill, James L. Knight Professor of Advertising, 1986-. Publications: (coauthor) Integrated Marketing Communications, 1992; The New Marketing Paradigm, 1996. Address: CB 3365, University of North Carolina at Chapel Hill, Chapel Hill, NC 27599, U.S.A.
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Lauterborn, Robert F.