Applegate, Edd 1947–

(E.C. Applegate, Edward Applegate, Edward C. Applegate)

PERSONAL: Born January 31, 1947, in Maysville, KY; son of Marvin E. and Clarice (maiden name, Wells; later surname, Crump) Applegate; married Eva Doyle (a teacher), August, 1975. Ethnicity: "Cauca sian." Education: University of Kentucky Community College System, Maysville, A.A., 1973; Morehead State University, B.A., 1975, M.A. and M.H.Ed., both 1976, Ed.S., 1981; Oklahoma State University, Ed.D., 1984. Politics: Independent. Religion: Protestant. Hobbies and other interests: Walking, hiking, travel.

ADDRESSES: Home—Murfreesboro, TN. Office—School of Journalism, Middle Tennessee State University, P.O. Box 313, Murfreesboro, TN 37132. E-mail—[email protected].

CAREER: ROPES (state education agency), Morehead, KY, public relations, 1974–75; Westark Community College, Fort Smith, AR, instructor in journalism and speech, 1976–77; Broward Community College, Fort Lauderdale, FL, instructor in journalism, 1978–80; Northwest Missouri State University, Marysville, assistant professor of advertising and journalism, 1981–82; Middle Tennessee State University, Murfreesboro, assistant professor, 1984–90, associate professor, 1990–96, professor of advertising and journalism, 1997–, consultant to university Small Business Development Center, 1987–. Conference leader and participant. American Journalism, member of editorial board, 1986–90. Military service: U.S. Coast Guard, technical writer, 1968–72.

MEMBER: American Academy of Advertising, American Journalism Historians Association, Association for Historical Research in Marketing, Phi Kappa Phi.

AWARDS, HONORS: Grants from Missouri Commission on the Humanities and National Endowment for the Humanities, 1981–82; Ben Snow fellow, American Press Institute, 1986; scholar, Freedoms Foundation at Valley Forge, 1987, and American Association of Advertising Agencies, 1988; fellow, Annenberg Washington Program, 1989; grants from Gannett Foundation, 1989–90, and Freedom Forum Media Studies Center, 1992; fellow, Donald and Geraldine Hedberg Foundation and Direct Marketing Educational Foundation, both 1994.

WRITINGS:

A Historical Analysis of New Journalism, University Microfilms International (Ann Arbor, MI), 1984.

Advertising Copywriting: Lab Manual, Burgess Publishing (Edina, MN), 1988.

Advertising Layout: Lab Manual, Burgess Publishing (Edina, MN), 1988.

(Editor, with Donald Parente, and contributor) Advertising in America, Copley Publishing (Littleton, MA), 1988.

(Editor, with Donald Parente) Issues in Advertising, Kendall-Hunt (Dubuque, IA), 1991.

(Editor, with Sharon Brock, Joseph Pisani, and Eric Zanot) Advertising: Concepts, Strategies, and Issues, Kendall-Hunt (Dubuque, IA), 1993.

(Editor and contributor) The Ad Men and Women: A Biographical Dictionary of Advertising, Greenwood Press (Westport, CT), 1994.

(Editor, with Gary Kelly, and contributor) Dictionary of Literary Biography, Volume 158: British Reform Writers, 1789–1832, Gale (Detroit, MI), 1995.

Print and Broadcast Journalism: A Critical Examination, Praeger Publishers (Westport, CT), 1996.

Literary Journalism: A Biographical Dictionary of Writers and Editors, Greenwood Press (Westport, CT), 1996.

Journalistic Advocates and Muckrakers: Three Centuries of Crusading Writers, McFarland and Co. (Jefferson, NC), 1997.

(Editor, with Gary Kelly) Dictionary of Literary Biography, Volume 190: British Reform Writers, 1832–1914, Gale (Detroit, MI), 1998.

Personalities and Products: A Historical Perspective on Advertising in America, Greenwood Press (Westport, CT), 1998.

(Under name E.C. Applegate) American Naturalistic and Realistic Novelists: A Biographical Dictionary, Greenwood Press (Westport, CT), 2001.

Strategic Copywriting: How to Create Effective Advertising, Rowman & Littlefield (Lanham, MD), 2004.

(with Art Johnsen) Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers, Rowman & Littlefield (Lanham, MD), 2006.

Author of instructor's manuals. Contributor to books, including The Age of Mass Communication, edited by William David Sloan, Vision Press, 1998; The Media in America: A History, 4th edition, edited by David Sloan and James D. Startt, Sage Publications (Beverly Hills, CA), 1999; and various reference books. Contributor of articles and reviews to academic journals, including Journalism Educator, Resources in Education, Journal of the Association for Communication Administration, Journalism Studies, American Journalism, and Journalism and Mass Communication Quarterly; contributor of short stories and poetry to literary magazines; contributor to Kentucky newspapers.

SIDELIGHTS: Edd Applegate once told CA: "I write about individuals who have played major roles in advertising and journalism. Consequently, I have to spend countless hours tracking pieces of information in numerous sources. Nonetheless, I find the process of trying to put one's life together from these pieces (sometimes scraps) both interesting and tiring. I enjoy researching and writing, and perhaps one or more books that I have edited or written has helped someone, say a student at a college or university, to write a paper for a class assignment."

More recently he added: "I started writing fiction in high school, after I had read numerous novels and issues of Writer's Digest. Although I wrote several novellas and several short stories and poems, none of the novellas were published, though some of the short stories and poems appeared in a few literary magazines."

"My interest in writing nonfiction grew when I was a graduate student. Most of my nonfiction work is scholarly in nature; that is, for students enrolled in colleges and universities and for those who teach advertising or journalism. The Ad Men and Women: A Biographical Dictionary of Advertising and Personalities and Products: A Historical Perspective on Advertising in America examine the early 'greats'—those who created advertising and at the same time built major agencies and companies bearing their names. Strategic Copywriting: How to Create Effective Advertising is a textbook primarily for students enrolled in advertising copywriting or similar courses, although it is suitable for anyone who wishes to learn how to write and design ads. Print and Broadcast Journalism: A Critical Examination covered the newspaper and broadcast (especially television) industries. Literary Journalism: A Biographical Dictionary of Writers and Editors and Journalistic Advocates and Muckrakers: Three Centuries of Crusading Writers looked at those who wrote literary journalism or published literary journalism magazines and those who wrote advocacy or muckraking journal ism or published advocacy or muckraking journalism magazines."

BIOGRAPHICAL AND CRITICAL SOURCES:

PERIODICALS

American Book Review Annual, 1995, review of The Ad Men and Women: A Biographical Dictionary of Advertising, p. 142.

American Journalism, summer, 1998, pp. 126-128.

Art Direction, July, 1994, review of The Ad Men and Women, p. 70.

Booklist, May 15, 1994, review of The Ad Men and Women, p. 1713; January 1, 1997, review of Literary Journalism: A Biographical Dictionary of Writers and Editors, p. 898; November 1, 1997, review of Journalistic Advocates and Muckrakers: Three Centuries of Crusading Writers, p. 516; October 1, 1998, Mary Ellen Quinn, review of Dictionary of Literary Biography, Volume 190: British Reform Writers, 1832–1914, p. 362.

Business History, April, 1999, John Benson, review of Personalities and Products: A Historical Perspective on Advertising in America, p. 152.

Business Library Review Annual, 1995, review of The Ad Men and Women, p. 128.

Choice, October, 1994, review of The Ad Men and Women, p. 255; May, 1996, W. Baker, review of Dictionary of Literary Biography, Volume 158: British Reform Writers, 1789–1832, p. 1446; February, 1997, review of Print and Broadcast Journalism, p. 959; April, 1997, review of Literary Journalism, p. 1305.

Communication Arts, December, 1994, Byron Ferris, review of The Ad Men and Women, pp. 272-274.

Journalism and Mass Communication Educator, spring, 1997, Craig Sanders, review of Print and Broadcast Journalism, pp. 80-81; spring, 1998, John E. Getz, review of Journalistic Advocates and Muckrakers, pp. 103-104.

Journalism and Mass Communication Quarterly, spring, 1995, Patricia A. Alvey, review of The Ad Men and Women, pp. 231-232; spring, 1997, Arthur J. Kaul, review of Literary Journalism, pp. 212-213; autumn, 1998, Robert Miraldi, review of Journalistic Advocates and Muckrakers, pp. 667-668; winter, 1998, Dan S. Bagley III, review of Personalities and Products, pp. 852-853.

Journalism Educator, spring, 1995, p. 100.

Journalism History, autumn-winter, 1994, Peggy J. Kreshel, review of The Ad Men and Women, p. 143; spring, 1997, Nancy Roberts, review of Literary Journalism, p. 35; spring, 1998, Samuel V. Kennedy III, review of Journalistic Advocates and Muckrakers, p. 42; autumn, 1998, Sarah Wright Plaster, review of Personalities and Products, pp. 129-130.

Journal of Economic Literature, December, 1994, review of The Ad Men and Women, p. 2008.

Journal of Popular Culture, fall, 1994, review of The Ad Men and Women, p. 216.

Library Journal, August, 1997, Judy Solberg, review of Journalistic Advocates and Muckrakers, p. 74; November 1, 1998, Peter A. Dollard, review of Dictionary of Literary Biography, Volume 190, p. 70.

Reference and Research Book News, August, 1994, review of The Ad Men and Women, p. 23; December, 1996, review of Print and Broadcast Journalism, p. 62; February, 1997, review of Literary Journalism, p. 82; November, 1997, review of Journalistic Advocates and Muckrakers, p. 149; May, 1998, review of Personalities and Products, p. 87; February, 2005, review of Strategic Copywriting: How to Create Effective Advertising, p. 130.

Studies in Popular Culture, October, 1994.