CLARKE, Peter 1936-

PERSONAL: Born September 19, 1936, in Evanston, IL; son of Clarence L. and Dorothy (Whitcombe) Clarke; married Karen Storey, 1962; children: Christopher. Education: University of Washington, Seattle, B.A., 1959; University of Minnesota, M.A., 1961, Ph.D., 1963.

ADDRESSES: Office—Annenberg School of Communications, University of Southern California, 3502 Watts Way, Los Angeles, CA 90089-0011.

CAREER: Peter Clarke & Associates Advertising, Seattle, WA, owner, 1954-59; University of Minnesota, Minneapolis, instructor in mass communication, 1961-63; University of Washington, Seattle, acting assistant professor, 1963-64, assistant professor, 1964-67, associate professor, 1967-72, director of School of Communication, 1971-72; University of Michigan, Ann Arbor, professor of journalism, 1972-79, professor of communication, 1979-81, chairman of department of journalism, 1973-79, and of department of communication, 1979-81; University of Southern California, Los Angeles, dean of Annenberg School of Communications, 1981-92, professor, 1993—, professor of preventive medicine, University of Southern California School of Medicine, 1985—. Consultant to federal and state government commissions.

MEMBER: Association for Education in Journalism (chairman of research committee), American Statistical Association, American Psychological Association, American Association for Public Opinion Research, American Sociological Association, American Political Science Association.

AWARDS, HONORS: Recipient of numerous grants from federal, corporate, and private foundations.

WRITINGS:

(Contributor) Donald L. Shaw, editor, Decision Points in Mass Communications Research, North Carolina Journalism Monographs, 1967.

New Models for Mass Communication Research, Sage Publications, 1973.

(Contributor) Alex S. Edelstein and others, editors, Information Societies: Comparing the Japanese and American Experiences, International Communication Center (Seattle, WA), 1978.

(With Susan H. Evans) Covering Campaigns: Journalism in Congressional Elections, Stanford University Press (Stanford, CA), 1983.

(Editor, with Susan H. Evans) The Computer Culture, White River Press (Indianapolis, IN), 1984.

(With Susan H. Evans) Surviving Modern Medicine: How to Get the Best from Doctors, Family, and Friends, Rutgers University Press (New Brunswick, NJ), 1998.

Coeditor of series, "Annual Reviews of Communication Research," Sage Publications, 1972—, and "People and Communication," Sage Publications, 1976—. Contributor of articles and chapters to academic journals, books, and research reports. Coeditor of American Behavioral Scientist, January, 1971.

SIDELIGHTS: Author and educator Peter Clarke once told CA: "My research and writing focus on the political functions of mass media and the social effects of new telecommunication technologies." Since his appointment as professor of preventive medicine at the University of California's School of Medicine in 1985, Clarke has also ventured into the medical arena, penning Surviving Modern Medicine: How to Get the Best from Doctors, Family, and Friends with frequent collaborator Susan H. Evans.

BIOGRAPHICAL AND CRITICAL SOURCES:

PERIODICALS

American Political Science Review, March, 1984, review of Covering Campaigns: Journalism in Congressional Elections, p. 216.

Choice, February, 1982, review of New Models for Mass Communications Research, p. 734; March, 1999, review of Surviving Modern Medicine: How to Get the Best from Doctors, Family, and Friends, p. 1294.

Journalism Quarterly, autumn, 1983, review of Covering Campaigns, p. 558.

Journal of Communication, winter, 1984, review of Covering Campaigns, p. 209.

Journal of Politics, February, 1984, review of Covering Campaigns, p. 336.

Library Journal, April 1, 1983, review of Covering Campaigns, p. 730.

Political Science Quarterly, winter, 1983, review of Covering Campaigns, p. 696.

Public Opinion Quarterly, fall, 1985, Phyllis Endreny, review of Covering Campaigns, p. 437.

Science Books & Medicine, November, 1999, review of Surviving Modern Medicine, p. 273.

USA Today, August, 1984, review of Covering Campaigns, p. 13.

Washington Journalism Review, June, 1983, review of Covering Campaigns, p. 56.*