McGee, William L. 1925-

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McGEE, William L. 1925-

PERSONAL: Born September 30, 1925, in Livingston, MT; son of Harry Elwood and Vivian (Lyon) McGee; married Joan Allison, 1949 (divorced, 1971); married Sandra Maguire (an editor and marketing director), September 17, 1986; children: (first marriage) Lucy McGee Haynes, Elizabeth McGee Clarke, William Allison, Kathryn. Ethnicity: "Caucasian." Education: Attended Montana State College, 1946-47. Hobbies and other interests: Reading, travel.

ADDRESSES: Office—BMC Publications, 1187 Coast Village Rd., Suite No. 1-155, Santa Barbara, CA 93108. Agent—Stuart Miller, Stuart M. Miller Company, 11684 Ventura Blvd., Suite No. 225, Studio City, CA 91604. E-mail—[email protected].

CAREER: Independent Television Corp., Los Angeles, CA, division manager, 1958-62; National Broadcasting Co., New York, NY, spot sales representative for NBC-Radio, 1960; Peters Griffin Woodward, San Francisco, CA, branch manager, 1962-67; Kaiser Broadcasting, San Francisco, CA, general sales manager, 1967-69; Broadcast Marketing Co., San Francisco, CA, founder and president, 1971-84; BMC Publications, Santa Barbara, CA, publishe, 1990—. Cooperative Advertising Hall of Fame, charter member, 1986. Military service: U.S. Navy, gunner's mate, 1942-46; received commendation from secretary of the navy.

MEMBER: U.S. Navy/Merchant Marine Association (founder; president), various other military and veterans' organizations.

AWARDS, HONORS: Named Television Colonel of 1964, Peters Griffin Woodward, 1964; Pioneer Award, Broadcast Pioneers, 1982; award from Builders of Broadcasting, 1986.

WRITINGS:

Bluejacket Odyssey, 1942-1946: Guadalcanal to Bikini, the Naval Armed Guard in the Pacific (memoir), BMC Publications (Santa Barbara, CA), 1997, revised edition, 2000.

Amphibious Operations in the South Pacific in World War II (memoir), BMC Publications (Santa Barbara, CA), Volume 1: The Amphibians Are Coming! The Emergence of the 'Gator Navy and Its Revolutionary Landing Craft, 2000, Volume 2: The Solomons Campaigns, 1942-1943: From Guadalcanal to Bougainville, Pacific War Turning Point, 2002.

Also author of the guidebooks A What, When, and How Guide to Broadcast Co-op: The Untapped Goldmine, A Primer on Broadcasting and the New Electronic Media, Changes, Challenges, and Opportunities in the New Electronic Media, A Marketing Approach to Building Store Traffic with Broadcast Advertising, Electronic Media Glossary, The Professional's Guide to Consultant Selling, 1001 Creative Sales Ideas, Management Guide and Sales Training Manual, and The Definitive Guide to Broadcast Co-op: Still the Untapped Goldmine, all BMC Publications (Santa Barbara, CA), between 1971 and 1984.

WORK IN PROGRESS: A memoir, The Divorce Seekers: A Photo Memoir of a Nevada Dude Wrangler, set in the 1940s, the heyday of Nevada's six-week divorce and comprising the authors memoirs as head dude wrangler, for BMC Publications, 2004; Amphibious Operations in the South Pacific in World War II, Volume 3: Pacific Express: America's World War II Military Supply System, for BMC Publications.

BIOGRAPHICAL AND CRITICAL SOURCES:

PERIODICALS

Library Journal, March 1, 2002, David M. Alperstein, review of Amphibious Operations in the South Pacific in World War II, Volume 2: The Solomons Campaigns, 1942-1943: From Guadalcanal to Bougainville, Pacific War Turning Point, p. 119.